Brand name quality for retailers

National and international retail and wholesale enterprises have faith in the attractive and high-quality WEPA range when it comes to their own brands. And the wish for own brands with their own profile is growing. The retail and whole- sale industry relies on WEPA when it comes to timely recognition of new market requirements and when impulses are required for the development of user-friendly products. The development and production of own brands has been our core competence for decades and the most important part of our brand strategy.

In this way, a new concept was developed with ALPHA toilet paper, enabling the production of a high-quality product using 100% waste paper.

This is made possible by close cooperation with the buyers of our finished and semi-finished products, by long-standing cooperation and mutual orientation with the retail and wholesale industry towards the needs of the consumers.

WEPA regards customer service as more than accepting orders and making deliveries. Various electronic data exchange possibilities allow the provision of an optimum customer service package (ECR – EDI – CRP) right up to stock keeping. However, WEPA products are also sought after in neighbouring countries. Our export share is about 20 per cent. The 1,000 kilometre mark is of special importance to us: due to our favourable locations in the Sauerland and Saxony we are able to reach almost 300 million consumers within a radius of 1,000 kilometres via various domestic and foreign trade partners. For example, WEPA products are also available in Scandinavia, the Benelux countries, Switzerland, Austria and Poland.